Leisureworld Confirms Completion of Name Change to Sienna Senior Living Inc. and Change of Trading Symbol to "SIA"

MARKHAM, ON--(Marketwired - May 06, 2015) - Leisureworld Senior Care Corporation (now Sienna Senior Living Inc.) (TSX: SIA) (the "Company") confirms completion of its previously announced name change to Sienna Senior Living Inc. and adoption of the trading symbol "SIA" on the Toronto Stock Exchange.

The change to the Company's ticker symbol is now in effect. The Company's website, www.leisureworld.ca, will be changed over to www.siennaliving.ca soon. Company email addresses have migrated to the @siennaliving.ca suffix and former email addresses will continue in effect for a period of time.

The Company's reinvigorated marketing efforts will now consistently represent the Sienna Senior Living brand across its operations. The name change and rebranding coincided with the renaming of the Company's 10 retirement residences and 35 long-term care communities. The new names can be found in the Company's 2015 Annual Report, which is available on SEDAR and will be available on the Company's website, and more information with respect to the name change and rebranding can be found in the Company's press release dated April 21, 2015.

ABOUT SIENNA SENIOR LIVING

Sienna Senior Living (TSX: SIA) is one of Canada's largest owners of seniors housing and the largest licensed long-term care provider in Ontario. The Company's 7,500 employees are dedicated to helping you live fully, every day in each of its four lines of business: retirement living, home care, third party management services and long-term care. The Company owns and operates 35 long-term care homes and 10 retirement residences, representing a combined 6,799 beds/suites across Ontario and British Columbia. For more information, please visit www.siennaliving.ca.

CONTACT:

Lois Cormack
President & Chief Executive Officer
(905) 415-7612
Lois.Cormack@siennaliving.ca

Nitin Jain
Executive Vice President & Chief Financial Officer
(905) 489-0787
Nitin.Jain@siennaliving.ca