Nine Leisureworld Caregiving Centres Receive Inaugural Residents' First Improvement Award

MARKHAM, ONTARIO--(Marketwire - Nov. 15, 2011) - Leisureworld Senior Care Corporation (TSX:LW) is pleased to announce that nine Leisureworld Caregiving Centres, from the Company's long-term care division, were recently honoured with the inaugural Residents' First Improvement Award by Health Quality Ontario, an independent government agency tasked with measuring and reporting on the quality of long-term care and resident satisfaction in Ontario. The Leisureworld Caregiving Centres honoured include: Leisureworld Brampton Woods, Brantford, Ellesmere, Elmira, Etobicoke, North Bay, Richmond Hill, Scarborough and Streetsville.

The Residents' First Improvement Award is an innovative program that celebrates the commitment and dedication of Ontario's long-term care homes that have adopted new and challenging quality improvement (QI) initiatives, which ultimately translate into more enhanced care for residents.

"I'm delighted that nine of our Leisureworld Caregiving Centres were honoured with the inaugural Residents' First Improvement Award," said David Cutler, Chief Executive Officer. "I would like to personally congratulate each of our homes for their hard work and commitment to achieving quality outcomes."

In addition, Leisureworld has progressed further, beyond the Residents' First qualifying criteria, to achieve additional significant quality outcomes. The Company launched a LEAN initiative with the purpose of improving the efficiency of its processes and using the time saved to give back to its residents by providing them with enhanced quality care. As a result of its LEAN initiative, Leisureworld caregivers have substantially improved internal processes, resulting in enhanced resident care. Leisureworld Etobicoke will soon be recognized by the Institute for Healthcare Improvement at its upcoming conference in December 2011. This conference is attended by healthcare organizations from around the world and Etobicoke will be presenting its quality improvement initiative, which centres on avoiding ER visits by preventing urinary tract infections and falls.

Leisureworld also announced that, based on recent data from the Canadian Institute for Health Information (CIHI), Leisureworld performed better than the provincial average for long-term care operators on 24 of the province's 35 quality-of-care indicators.

About Leisureworld

Leisureworld is the third largest licensed long-term care (LTC) provider in Ontario. The Company owns and operates 26 LTC homes, representing 4,314 beds across Ontario, Canada. Leisureworld also owns and operates three retirement residences comprising 323 suites and one independent living residence with 53 apartments. Leisureworld subsidiaries include: Preferred Health Care Services, an accredited provider of professional nursing and personal support services; Ontario Long Term Care, a provider of purchasing services, dietary, social work, and other regulated health professional services; and Tealwood Developments, a provider of laundry services to the Leisureworld homes. For more information, please visit the Company's website at www.leisureworld.ca.

Leisureworld Senior Care Corporation
Lisa Egan
Vice President, Communications
(905) 477-4006 Ext. 2112
www.leisureworld.ca